The story behind VidPlate
VidPlate was started in 2024 by founder Tom Howson with a vision to make high-quality, cost-effective content production more accessible for brands, businesses, agencies, and creative teams.
VidPlate was founded by Tom Howson in Leeds, UK after years of building and managing design teams for major retailers and a global marketing agency in London.
The goal was simple: make high-quality, cost-effective content production accessible without forcing brands to sacrifice craft or consistency.
Designer, agency founder, and creative operations builder focused on helping teams scale content production without losing the expertise that makes great creative work stand out.
From agency delivery pain points to a platform built for modern content ops
After setting up and managing design teams for one of the largest retailers in the UK and a global marketing agency in London, Tom saw first-hand how difficult it was for many businesses to access content production that was both high-quality and cost-effective.
Following the success of building his own agency, it became clear there was a gap in the market: businesses needed a better way to scale content output without losing the hand-crafted expertise that great designers bring.
As a designer himself, Tom wanted to create a system that helps creatives do what they do best: create strong content, while the technology handles the heavy lifting of producing output at scale.
Built with support from the UK innovation and startup ecosystem
With support from UK innovation grants through Innovate UK, alongside backing and guidance from Barclays Eagle Labs, West Yorkshire Combined Authority, and Ad:Venture, VidPlate has been built with a focus on making advanced content operations more accessible to modern businesses.
Today, we are preparing to launch a feature-rich platform that helps businesses automate content production in a cost-effective way, without losing the value of creative expertise.
Technology designed to support real creative work
Automation technology
Our automation systems have been developed to work directly with the VidPlate platform, while also being available as a standalone tool for teams that want to add automation into their own creative workflows simply and cost-effectively.
Explore VidPlate StudioConnected platform
VidPlate brings planning, creation, publishing, and analytics together in one place. We continue to expand the platform carefully so it stays powerful, simple to use, and never overloaded with features people do not need.
VidPlate AI
VidPlate AI helps users generate content plans, messaging, creative assets, and more, powered by leading models that continue to improve as the ecosystem evolves.
Explore VidPlate AIWe are building for the long term
We will continue to develop VidPlate around the real needs of users, adding new platform connections, automation tools, and creative workflow support so businesses and brands of all kinds can produce their best content possible.